For years, we’ve built this store side by side — as sisters — sharing not only a business, but a lifelong bond and a dream we created together. Every piece, every detail, every collection carries a part of our story.
But today, we want to be honest with you. Rising costs, quieter seasons, and growing uncertainty have brought our small family business to a difficult moment. What once felt secure now feels fragile.
That’s why we’re opening The Revival Sale.
This isn’t just a promotion. It’s our way of holding on — to our store, to our work, and to the life two sisters built together here in Boston.
If this moment passes us by, Emma & Mae Boston may not be able to continue.
Every order truly matters. Every purchase helps keep our doors open, protect our team, and give our dream a little more time to survive.
If you believe in family-run businesses, in sisters building something together, and in the people behind the brand — this is the moment to stand with us.
Our Bestsellers
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Our Customers love Emma & MAE
Emma Collins, Chicago
I bought a dress from Emma & Mae Boston and it fits beautifully. The fabric feels light and elegant, and the cut is very flattering. I felt confident the entire evening wearing it.
Jess Bennett, Seattle
The blouse I ordered from Emma & Mae Boston is exactly what I was hoping for. Light, comfortable, and very elegant. It sits beautifully and looks great tucked in or worn loose. Perfect for everyday wear.
Chloe Anderson, Boston
The neat sweater from Emma & Mae Boston is such a lovely piece. It looks refined and put together, but still feels comfortable enough to wear all day. A great balance between style and comfort.
Anna B, Atlanta
I purchased a sweater at Emma & Mae Boston and it’s incredibly soft. Cozy without being bulky, and the quality feels really nice. I find myself reaching for it again and again.
Jessica L, Washington
I bought the long coat from Emma & Mae Boston and I’m honestly so impressed. The fit is flattering without feeling tight, and it looks very polished. I’ve worn it to work and casually, and it works for both. It truly feels like a timeless piece.
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